Growing up in Varanasi, where every street dazzles with Banarasi saris, Alok's passion for textiles was inevitable. As the son of a Banarasi sari dealer, Alok moved to Mumbai and founded Aloka Exports, a textiles export company.

From exploring Paris and Milan's fashion scenes to attending textile shows worldwide, Alok built lasting friendships with buyers across Europe and the USA. They taught him how simple concepts become beautiful designs, leading to the birth of Cloth Haus.

With 40 years in the scarf export business, Alok mastered fibers, yarns, weaving, knitting, dyeing, printing. After 15 years of R&D, his dream came true at age 65, creating brocade-inspired fabrics that are soft, flowy, and easy to maintain, perfect for modern women juggling multiple roles.

Brocades from Cloth Haus are, luxurious yet affordable, offer comfort and elegance without weighing you down. Experience these beautiful fabrics as clothing and accessories in our stores, online, and at multi designer outlets